Customer Success is often defined as a post-sales role wherein once someone purchases a product or software subscription, a team internally helps facilitate coaching, training, and resources to help guide the customer to the desired outcome. The end result is a customer that is well-versed in how to use a platform to make them more efficient and to make their life easier.
While this is an undoubtedly necessary function, it’s really only one small part of the story. We believe that everyone should be invested in the customer journey. Chicago has a very strong group of organizations that believe this as well, and that’s why we decided to create this podcast.
We want to highlight how different roles within a company all build upon one another, creating a strong, cohesive customer journey. To do this, we’re focusing on three key objectives. The first is starting this blog and podcast for professionals invested in the customer journey in mind. We want to deliver relevant content to you.
Reinventing the perception of success as a primarily post-sales function is another part of our mission.
In doing so, we’re hoping to open discussions and shed light on how all areas of the business shape that all-important customer journey.
From prospect to power users, we hope you join in and help us create a community of people dedicated to making every user successful.
We’ll be launching the first blog post next week, and will strive for a weekly blog or podcast designed to inform, educate, and inspire.
Thank you for listening, and we’re excited to have you with us along this journey.
Always be growing.
And let’s build something together.